Yahoo! News - Satellite TV Service to Add Network:
"ENGELWOOD, Colo. - EchoStar Communications Corp.'s Dish Network plans to add an English-language television network targeting South Asians living in the United States.
The 24-hour network called American Desi will offer morning newscasts, animated children's programming, a late-night comedy block and the American Pro Cricket professional league games.
The Dish Network will charge $5 a month for the new channel. EchoStar, based in suburban Englewood, has about 10.5 million subscribers.
Headquartered in New Jersey and New York, the privately held American Desi takes its name from South Asian terminology that identifies people 'from the homeland,' including India, Pakistan and other countries in Southern Asia.
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On the Net:
American Desi: http://www.AmericanDesi.tv
EchoStar: http://www.echostar.com
