"The heated competition works in the consumer's favor because it means they will continue getting more and paying less as providers continue striving to attract new subscribers and retain their current ones, said Jimmy Schaeffler, a senior multichannel television analyst with The Carmel Group.
It doesn't mean consumers are always going to get a great product and great service, he said.
'There are going to continue to be ripoffs because that's the nature of the business,' Schaeffler said. 'Let's just say the more competition there is in this universe, the less likely it is that people can get away with that on a longterm basis.' "
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